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Our Denim Guide is crafted to help you find jeans that fit your life perfectly. Explore thoughtfully designed fits, choose high-quality fabrics like selvedge or stretch, and select timeless washes from classic blues to elegant neutrals. Every pair is a reflection of comfort, craftsmanship and your personal style.
FITS
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SKINNY FIT
For a sleek, modern look, the skinny fit hugs your body from waist to ankle, creating
a sharp, streamlined appearance. Perfect for a night out or a polished, edgy ensemble, the skinny fit accentuates your figure while maintaining maximum
comfort with stretch fabrics. -
SLIM FIT
A versatile choice, the slim fit sits between the straight and skinny fits. Offering a tapered look that’s not too tight, it gives a refined shape without feeling restrictive. Ideal for both casual and semi-formal settings, the slim fit complements a variety of body types.
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STRAIGHT FIT
A timeless classic, the straight fit offers a clean, straight silhouette from the hips down to the ankles. Ideal for those seeking comfort without compromising
on style, this fit works well for a casual day or a more refined look when paired with a tailored jacket. -
ATHLETIC FIT
Designed for those with a more muscular build, the athletic fit provides extra room in the thigh and seat areas while tapering down to the ankle. This fit ensures comfort and mobility without losing the stylish, modern edge.
FABRICS
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STRETCH CANVAS
Perfect for those who need comfort and flexibility, stretch canvas combines the
durability of traditional denim with the added elasticity for ease of movement.
This fabric offers the best of both worlds, providing stretch without losing
its shape, making it an everyday favorite. -
RIGID CANVAS
For the denim purist, rigid canvas is the way to go. Made from 100% cotton, this sturdy fabric is known for its durability and structured look. Over time, it molds to your body, creating a unique fit and character, making it perfect for those who
love the authentic feel of raw denim. -
SELVEDGE
A premium fabric, selvedge denim is crafted using traditional techniques on shuttle looms, resulting in a tighter, more durable weave. With its signature clean edge, selvedge denim offers a high-quality, long-lasting option that ages
beautifully and develops a unique patina over time.
WASHES
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BLACK & GREY
From deep blacks to smoky greys, this wash range offers a sleek, versatile option for those looking for a bold yet sophisticated style. Perfect for a polished, monochromatic look, black and grey washes are great for casual outings or more formal occasions when paired with the right accessories.
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WHITE & NEUTRALS
Effortless and chic, white and neutral-washed denim brings a fresh, clean look to your wardrobe. Whether paired with bold colors or kept minimalist, these washes are perfect for warmer weather or a refined, laid-back vibe year-round.
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BLUES
The most iconic of all denim shades, blue washes come in a variety of tones, from light and vintage-inspired to deep indigos. Classic, versatile, and easy to style, blue denim is a wardrobe staple that offers endless possibilities, whether you're going for a rugged look or a more polished appearance.
HOW TO MEASURE
01
Waist
Find the bottom of your ribs and the top of your
hips. Place a tape measure around your middle at a point halfway between them (just above the belly button).
Make sure it's pulled tight but isn't digging into your skin.
Breathe out naturally and take your measurement.
02
Hips
Stand with your feet together and wrap the tape around your hips and the roundest part of your rear. Be sure to keep the measuring tape straight.
03
Inseam
Start with a pair of pants you already have that fit you well and lay them flat on the floor. Carefully measure the length from the crotch seam to the bottom of the leg.